Problem-Solution Essay Essay Example for Free

Problem-Solution Essay Essay It only comes once every four years. It is a day of unity, expression, equality and freedom. Every citizen over the age of eighteen in the United States has the opportunity –the right– to be a part of something huge. Presidential Election Day. The long awaited day that is consumed by the media, Facebook, and Twitter months in advance. An individual can choose to voice an opinion with discretion and secrecy in the voting booth, or one could also choose a more vocal approach with heated debates, obnoxious campaign signs, and even the occasional protest. After all, this is the land of the free, and if there’s one thing Burger King has taught me, it‘s that in the United States you really can â€Å"have it your way.† So why is it, then, that in the midst of the exciting and tumultuous day of our general election, I see the youth of the country sitting in their dorm rooms with absolutely no intent of casting their ballots? Seeing firsthand the lack of political activity among my peers and all those belonging to Generation Y makes me question whether or not I should care enough to vote myself. There is no argument that young voters (ages 18-34) have increasingly shown a lack of voter turnout in general elections. According to an article by The New Republic, 53 percent of 18-29 year-olds visited the polls in 1972. By the year 2000, that figure had dropped to 35 percent, which became a new historical low. So why is this a problem for me and my fellow Generation Y brothers and sisters? The answer is clear and simple. By choosing not to vote, we are also choosing not to have anyone represent our ideals and political agendas in government. At a time with increasing student-loan debt, a shocking unemployment rate and overall declination of the quality of life, Generation Y has more reason now than ever to start affecting political change. â€Å"People who try to have influence on government are going to have more influence than people who do not try† (Wilson 161). All of this begins with the polls. Many causes of political apathy among the younger generation have been noted, and in some cases, several attempts have been made to attract these voters. Registration is one of these causes and this resonates in particular with college students. First-time voters have to get a registration form, learn how and when to register, and then deliver it. Most college students will have to request absentee ballots if they are unable to go to their designated polling stations on Election Day. Unlike the older generation, younger voters are typically not yet settled and therefore the voting process takes more effort. According to the Center for Information and Research on Civic Learning and Engagement, over a quarter of college students reported that they did not register to vote because they didn’t know how or had missed the deadline. However, there have been steps to make this process simpler including the motor-voter bill of 1993. This allows citizens to register to vote as they are applying for a driver’s license (Wilson 166). Perhaps one of the biggest causes for lower voter turnout among young people was identified through the honesty of my own roommate. Paige Toepper, my roommate and also fellow first-time voter, did not go to the polls for the 2012 election simply because she had not previously been engaged in the political issues and felt ill-equipped to suddenly be making such decisions. â€Å"I haven’t been following up on politics until this point and I don’t believe I should vote for something when I’m not even sure what it is that I am voting for.† Once I heard this from my roommate, I found it to be a common theme on my entire floor. The problem isn’t that Generation Y doesn’t care to vote but, rather, that no one has really had the chance yet to be exposed to politics in an informative light where we feel confident in our own beliefs. My proposal for the solution to this problem begins in the education system. We should integrate politics and current events into our curriculum for high school students. This would also include the entire process for registering first-time voters, so that those who have not been exposed have a base to fall back on. The lack of voter turnout among the younger generation is a serious problem for the future of America if young people aren’t allowing their voices to be heard and to influence government. If people do not start voting while they are young, there is no way to know if they will ever begin to exercise this fundamental right. Being able to integrate politics as part of high school curriculum is an easy way to start getting the young generation engaged and involved. By doing this we can begin to push forward new innovative ideas and ultimately begin to successfully form our future as a society.

Othello: True Love and Self-love Essay -- Othello essays

Othello: True Love and Self-love  Ã‚        Ã‚  Ã‚   The William Shakespeare tragic play Othello manifests the virtue of love in all its variegated types through the assorted good and bad characters interacting with each other.    H. S. Wilson in his book of literary criticism, On the Design of Shakespearean Tragedy, discusses the love of the Moor for his beloved even at the time of her murder:    And when he comes to execute justice upon Desdemona, as he thinks, he has subdued his passion so that he is a compound of explosiveness tenderness. Utterly convinced of Desdemona’s guilt and of the necessity of killing her (â€Å"Yet she must die, else she’ll betray more men†), he yet loves her:    This sorrow’s heavenly; It strikes where it doth love.(55)    In the volume Shakespeare and Tragedy John Bayley explains that there is both love and self-love in the play (201). Initially the play presents a very distorted type of love. Act 1 Scene 1 shows Roderigo, generous in his gifts to the ancient, questioning Iago’s love for the former, whose concern has been the wooing of Desdemona. Roderigo construes Iago’s love for him as based on the ancient’s hatred for the Moor. Thus the wealthy suitor says accusingly, â€Å"Thou told'st me thou didst hold him in thy hate.† In order to prove his love for Roderigo, Iago asserts in detail the reasons for his hatred of Othello, who has given the lieutenancy to Michael Cassio, a Florentine.    Secondly, Iago shows his love for his wealthy   friend by rousing from sleep Brabantio, the father of Desdemona. Once the senator has been awakened, Iago makes a series of loud, crude, bawdy allegations against both the general and Desdemona. David Bevington in William Shakespeare: Four Tr... ...His Carpet. N.p.: n.p., 1970.    Gardner, Helen. â€Å"Othello: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Mack, Maynard. Everybody’s Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wilson, H. S. On the Design of Shakespearean Tragedy. Canada: University of Toronto Press, 1957.       Othello: True Love and Self-love Essay -- Othello essays Othello: True Love and Self-love  Ã‚        Ã‚  Ã‚   The William Shakespeare tragic play Othello manifests the virtue of love in all its variegated types through the assorted good and bad characters interacting with each other.    H. S. Wilson in his book of literary criticism, On the Design of Shakespearean Tragedy, discusses the love of the Moor for his beloved even at the time of her murder:    And when he comes to execute justice upon Desdemona, as he thinks, he has subdued his passion so that he is a compound of explosiveness tenderness. Utterly convinced of Desdemona’s guilt and of the necessity of killing her (â€Å"Yet she must die, else she’ll betray more men†), he yet loves her:    This sorrow’s heavenly; It strikes where it doth love.(55)    In the volume Shakespeare and Tragedy John Bayley explains that there is both love and self-love in the play (201). Initially the play presents a very distorted type of love. Act 1 Scene 1 shows Roderigo, generous in his gifts to the ancient, questioning Iago’s love for the former, whose concern has been the wooing of Desdemona. Roderigo construes Iago’s love for him as based on the ancient’s hatred for the Moor. Thus the wealthy suitor says accusingly, â€Å"Thou told'st me thou didst hold him in thy hate.† In order to prove his love for Roderigo, Iago asserts in detail the reasons for his hatred of Othello, who has given the lieutenancy to Michael Cassio, a Florentine.    Secondly, Iago shows his love for his wealthy   friend by rousing from sleep Brabantio, the father of Desdemona. Once the senator has been awakened, Iago makes a series of loud, crude, bawdy allegations against both the general and Desdemona. David Bevington in William Shakespeare: Four Tr... ...His Carpet. N.p.: n.p., 1970.    Gardner, Helen. â€Å"Othello: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Mack, Maynard. Everybody’s Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wilson, H. S. On the Design of Shakespearean Tragedy. Canada: University of Toronto Press, 1957.      

Nike Promotion Essay

Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998, Americans spent $38 billion to buy over 1. 1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic footwear makes up almost 35% of all footwear purchases. The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the â€Å"brown shoe† casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes. Multinational customers account for a large part of Nike’s sales. In 1995, Nike’s international operations accounted for 36. 6 of its total revenues. The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nike’s global market share was an impressive 30. 4% in 1998. The closest competitor, Adidas, held 15. 5% of the market share while Reebok held 11. 2%. The remaining competitors, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold approximately 3-5% of the remaining market share. MARKETING ASPECTS OBJECTIVES Nikebiz. com stated that Nike’s mission statement is â€Å"Through the adoption of business practices Nike is committed to securing intergenerational quality of life, restoring environment and increasing value for our customers, shareholders and business partners. † Nike shows passion for their company, products, and athletes. They are determined to provide consumers with comfort and assurance. They also find ways to innovate and create. They adhere to their five brand principles namely: inspire, innovate, focus, connect, and care. Another Nike’s objective is â€Å"to be the world’s leading sports and Fitness Company. † Nike’s mission statement is similar to a vision statement and is potentially a weakness. The mission identifies the sports and fitness industry business they are in, it does not specify as to what products and services they provide. The mission statement does not mention distribution channels and customers. However, it portrays management’s beliefs and the desire to be number one and remain in the leading position in sports and fitness shoe and apparel industry. STRATEGIES Corporate Strategies. The past two decades saw a change in economy from â€Å"standardized† to flexible†. Having a strict corporate organization used to be the rule, now it is common to have a flexible organization that uses subcontracting. The main reason Nike succeeded in competing in the footwear industry for a long time is because they remain flexible in an unpredictable market by subcontracting overseas in countries with low labor-cost. Another reason for Nike’s strength in competition is their product differentiation. Aside from athletic shoes, Nike’s product line now offers a broad range of clothing, equipment and accessories. TACTICS Nike’s distinctive tactics are found in the area of marketing, specifically in consumer brand awareness and brand power. Nike’s catch phrases like, â€Å"Just Do It,† and symbols like the Nike â€Å"Swoosh,† are reminders of the Nike empire. This tactic is effective because it could not be easily replicated and it offers value or benefit to consumers. Nike is becoming a part of American and world culture, the brand power becomes more difficult to replicate. The trademark and a slogan serves as the company’s fingerprints. Nike is able to capitalize the unique identity due because of its financial strength. Nike reaches millions of consumers through large-scale marketing campaigns. The public benefits from the strength of Nike’s image when they make a purchase. Consumers often associate Nike image with quality products. By associating star athletes and motivational slogans like, â€Å"Just Do It,† consumers identify their purchases with the prospect of achieving greatness. This image they create forms a tactic that competing companies can not easily duplicate by simply improving their products. PRODUCT Nike sells a huge variety of products, including shoes for running, basketball, cross training, Women and children. All of which are currently its top-selling product categories. Nike also sells shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike began selling active sports apparel in 1979 as well as athletic bags and accessory items. The company sells a line of performance equipment under the Nike brand name, such as sport balls, timepieces, eyewear, skates, bats and other equipment. They also sell a line of dress and casual footwear and accessories for men, women and children under the brand name Cole Haan. The company markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They also sell small amounts of various plastic products to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc. manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories under the Bauer and Nike brand names Pricing Strategies Nike uses vertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs and influence pricing practices. PLACE Distribution channels and policy. Should additional channels be added, why? Nike sells its product to about 20,000 retail accounts in the U. S. and in approximately 110 countries around the world. Nike sells its products in international markets through independent distributors, licensees and subsidiaries. Independent distributors has little or no pressure for local adaptation because the 4Ps of marketing are managed by distributors. PROMOTION Nike has been one of the top retail industries for quite along time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes to create a great deal of attention to their products. Nike has signed the top athletes in many different sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nike’s products. Web sites are a great promotional tool as they cover these events. Such events include Hoop It Up and The Golden West Invitational. Nike also personalizes websites. They make the websites exclusively for a sport such as nikebasketball. om , nikefootball. com , and nikegolf. com Marketing strategy: Nike’s marketing strategy is an important component of the company’s success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: â€Å"Ju st do it†. [35] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike’s marketing mix contains many elements besides promotion. These are summarised below. Advertising From 1972 to 1982, Nike relied almost exclusively on print advertising in highly vertical publications including Track and Field News. Most of the early advertising was focused on a new shoe release, essentially outlining the benefits of the running, basketball or tennis shoe. In 1976, the company hired its first outside ad agency, John Brown and Partners, who created what many consider Nike’s first ‘brand advertising’ in 1977. A print ad with the tagline â€Å"There is no finish line† featured a lone runner on a rural road and became an instant classic. The success of this simple ad inspired Nike to create a poster version that launched the company’s poster business. In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This would mark the beginning of a remarkably successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its ‘advertiser of the year’ on two separate occasions, the first and only company to receive that honor twice (1994, 2003). 36] Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for â€Å"The Morning After,† a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. [37] The second Emmy for advertising earned by Nike was for a 2002 spot called â€Å"Move,† which featured a series of famous and ever yday athletes in a stream of athletic pursuits. [38] In addition to garnering awards, Nike advertising has generated its fair share of Controversy. RANDOM: The short version of this is: Nike makes itself pop up everywhere, so that it’s well known. It associates with people that most of it’s consumers want to emulate (such as michael jordan, in the 1990’s) and creates products that will appeal to as wide of an audience as possible while using those celebrities it’s consumers want as bait (eg, michael jordan and the Air Jordan shoe line). This is just the marketing side: The business as a whole creates fast, easy assembly methods that allow it to use cheap labor in southeast asia and elsewhere to get cheap products (around 10 dollars) and sell them at extremely high prices (about 150 dollars). With nike, most of what you’re buying is image. Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise In keeping with the brand image is its association with the distinctive logo and its advertising slogan, â€Å"Just do it. † In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Its promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Because of the absence of any single brand that rivals the products of Nike, the company has no direct competitors, with the exception of German company Adidas. This has helped popularize the brand worldwide in all areas of sport and sports fashion. When Nike first began as Blue Ribbon Sports they only sold one product (running shoes) and because of this they had to make the target audience large. However, because of the wide-range of products that Nike sells they now have different target-audiences for each product. For young people, Nike sponsors popular athletes that their customers want to emulate.

Changes Of Change Management And Construction Sector

Changes are everywhere (APM, 2006). Without changes, our society will not make any progress. Change management is an important part in project management and it is related with all industries. Projects bring about changes. Change management improves the efficiency of the organisation and help the project teams save time and money. In past studies, researchers have not considered how change management varies in different sectors. Some researchers tend to state that a framework can be used to manage change. However, different industries have their own characteristics and there is no one approach which is suitable for all projects. Therefore, it is important to think about the differences and come up with more effective ways to manage change†¦show more content†¦Chapter 1 Introduction Since IT industry and construction industry are agile, changes often occur. Although there is a general change management framework, it is still necessary to analyse how change management varies between IT and construction industries because different sectors and different organisations have different characteristics. This chapter introduces the aim and objectives of this research, explains why this topic was chosen, clearly defines the scope and limitation and mentions benefits of this research. It can help people have a clear understanding of the context of this research and what kinds of works are included in it. 1.1 Aim and objectives: The aim and objectives of this dissertation is: 1. To analyse the differences of the background of the IT industry and construction industry. 2. To identify the advantages and disadvantages of the general change management approach. 3. To clearly understand how change management should be conducted differently in IT and construction industries. 4. To develop approaches to effectively manage changes in IT and construction industries. 1.2 Value of this research This research can bring benefits to both organisatons and future research. Although there are many studies related with change management, only a few shows how to implement change management according to different characteristics. For example, how to tailor